Case Study: Alberta Newspaper Group

The Alberta Newspaper Group employs approximately 60 people across multiple locations, including Medicine Hat, Lethbridge, Coaldale, Vauxhall, Bow Island, Magrath, Maple Creek, Swift Current, and Shaunavon.

As their Telus contract approached renewal, the organization took the opportunity to evaluate new communication options. Having previously worked with ProComm Powered by The Phone Experts, to support their NEC phone system in Medicine Hat, they were eager to reconnect with a partner they could trust.

The client had experienced ongoing frustration due to a lack of technical support, service, and training. They were unable to replace broken devices, program new extensions, or update voicemail boxes and auto-attendants — issues that often left customers being directed to the wrong team members or departments.

Alberta Newspaper Group’s biggest challenge was the unreliable and unsupported communication system they had been using. Without consistent technical support, even simple administrative changes required outside help, creating inefficiency and poor customer experiences.

These problems directly impacted both daily operations and customer satisfaction, as calls were being misrouted and employees were unable to make even basic system updates. With their Telus contract coming to an end, the organization saw this as the ideal time to move away from years of poor service and toward a modern, well-supported solution.

We delivered a VoIP system and unified communications platform designed to meet Alberta Newspaper Group’s operational needs and budget. The solution offered competitive pricing and was supported locally through our branch overseeing Southern Alberta — ensuring the client would always have access to responsive, in-person support.

To ensure a smooth transition, the installation was completed in three carefully planned phases over several months. This phased approach minimized outages and allowed the team to focus on comprehensive user training and high-quality implementation.

Throughout the process, both our sales and technical teams worked directly with staff and management to ensure a seamless rollout. The collaborative approach ensured users were comfortable with the new system and had all the support they needed from start to finish.

The results were immediately noticable. 

Beyond the technical improvements, this project strengthened Alberta Newspaper Group’s relationship with a provider that values partnership and ongoing support. With our commitment to bringing quality products and meaningful support to clients across Alberta and into BC and Saskatchewan, Alberta Newspaper Group can be confident they have a communication system — and a partner — ready to grow with them for years to come.